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Social Media Marketing: ROI

What is social media marketing ROI? ROI stands for “return on investment.” This is all of your social media actions that provide value for you. I’m going to be going over ways you can measure your social media ROI and what to measure. Let’s utilize your social media to the fullest! Social Media KPIs andContinue reading “Social Media Marketing: ROI”

Social Media Marketing: Social CRM

Social customer relationship management is a strategy that allows organizations to create better and more powerful engagement. I’m here to dive more into depth about Social CRM to help you better understand what it entails and how it can help you! Get Started Social CRM helps to combine all information pulled from social media, andContinue reading “Social Media Marketing: Social CRM”

Learning LinkedIn for Students

Calling all students! Do you want to learn more about LinkedIn? How does it work? What to do? Well, I’m here to help. LinkedIn is a powerful social media platform to help you search for jobs, build a professional network, and learn more about the industry you’re passionate about (Schinkten, 2018). I’m here to shareContinue reading “Learning LinkedIn for Students”

Advertising on Facebook

Facebook Advertising Overview Social media is a powerful platform for businesses to connect with people. Advertising on Facebook is a great way to showcase your business or brand in front of your target audience. They are easy to create and are suitable for all types of budgets. There are four simple steps to take beforeContinue reading “Advertising on Facebook”

LEARNING TO WRITE MARKETING COPY

OVERVIEW OF MARKETING COPYWRITING Copywriting is a strategic introduction to attract attention from readers. The purpose of writing copy is to accomplish a goal by providing relevant information to the right audience. Sell your idea and initiate a “call to action” (Lurie, 2014) through a purchase or an action by your targeted audience. An importantContinue reading “LEARNING TO WRITE MARKETING COPY”